Javajan. What is SEO, and why should your company work on it?

In Javajan, we recommend our clients to bet on SEO strategies that improve the positioning of their websites in the long term. For this reason, we will tell you what SEO is and why it is important for your company to invest in it.

Search Engine Optimization or better known as SEO, is a set of actions that are performed on a website to improve visibility in the results of Google and other search engines.
The goal of SEO is that the pages that make up your website appear on the first page of Google results when someone searches for something related to what you offer.
But although SEO techniques optimize the site following Google’s recommendations, the ultimate goal is always to improve the user experience. To achieve this, Search Engine Optimization must focus on two important aspects:

  1. Ensuring that content can be crawled and indexed
  2. Improve the relevance and authority of the website

To understand what SEO is, it is necessary to know how search engines work, for example, how Google works. Its operation can be explained in three concrete processes, crawling, indexing and search results. If you want to learn more about this, Google’s blog offers detailed information about the crawling and indexing processes and how search algorithms work.

Achieving authority, one of the keys to SEO

To achieve authority for a website, it must have valuable content that provides quality information to users.
In simple words: valuable content means that users find on your website exactly what they were looking for. If this is the case, Google will rank you higher.
To prove it, a website needs to have a good level of organic visits, coming from search engines for non-paid results.
This will show that users prefer to consume content from one website over another.

How do we do it at Javajan?

At Javajan we have a team of specialists in organic positioning that will help you plan an appropriate strategy tailored to what you want to achieve and the type of business you have.
First, we carry out a keyword research, we carry out the website (SEO on page) optimization, and then we continue with a monthly, bimonthly or quarterly maintenance, to carry out new actions to improve the positioning.
Each month, we prepare a report to measure the results and keep track of the changes that have been made to the site. Each process is customized, taking into account the specific needs of each client.

The results will take time to come, but they will come

It is important to clarify that SEO is a long-term strategy. Many expect the numbers to improve right after the initial optimizations, but search engines don’t work that way.
Indexing changes and new content can take several weeks. In addition, authority and relevance are built over time. For all these reasons, positioning actions will only give results a few months later and as long as they are applied constantly.

If you have any doubts or want to know more about this service, write us, and we will contact you to help you.

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