Creation of a marketing strategy for Baquetes Artesanes
- November 2018
- Digital marketing
- Adwords strategy
- Estrategia Adwords
- Marketing strategy
Baquetes Artesanes -BAART- is a company formed by two brothers, which was born from the experience of knowing how to work with wood and offer a series of standard models that adapt to the style and way of playing of each person. They have been customizing drumsticks for different musicians and percussionists for a long time.
The marketing project that Javajan has carried out has been the following:
- Realization of a marketing strategy, which weekly content has been created for the Facebook profile, to achieve interaction and active users to the profile.
- Creation of an SEO strategy, to improve the presence of your new website (created in Javajan) in search engine results by performing the following tasks:
- Introduction of metatags (titles, descriptions and keywords) in the main pages.
- keyword research
- SEO optimization
- Review and update of the Url’s, to make them friendly.
- Realization of a Google Adwords campaign, based on the study of keywords, to be able to choose the ones that best adapt and define the company.
- Creation and configuration of the Adwords campaign
- Definition of objectives
- Keyword performance review (positive and negative)
- Location management