Creation of a marketing strategy for Baquetes Artesanes

Baquetes Artesanes -BAART- is a company formed by two brothers, which was born from the experience of knowing how to work with wood and offer a series of standard models that adapt to the style and way of playing of each person. They have been customizing drumsticks for different musicians and percussionists for a long time.

The marketing project that Javajan has carried out has been the following:

• Realization of a marketing strategy, which weekly content has been created for the Facebook profile, to achieve interaction and active users to the profile.
• Creation of an SEO strategy, to improve the presence of your new website (created in Javajan) in search engine results by performing the following tasks:
  • Introduction of metatags (titles, descriptions and keywords) in the main pages.
  • keyword research
  • SEO optimization
  • Review and update of the Url’s, to make them friendly.
• Realization of a Google Adwords campaign, based on the study of keywords, to be able to choose the ones that best adapt and define the company.
  • Creation and configuration of the Adwords campaign
  • Definition of objectives
  • Keyword performance review (positive and negative)
  • Location management