Keywords are of paramount importance in the SEO strategy or organic positioning of a website, as it is one of the indisputable ways for users to reach the page, therefore it would be necessary to be clear about what they are and how to work them.
In Javajan we do keyword reports, and we start with a list of 20 keywords, sent to us by the client, segmented geographically. From here we analyze them and obtain the following data:
- Information on organic positioning of these keywords
- Information about possible Google Adwords campaigns for these keywords.
- Information about related keywords: The related keywords report shows information about keywords that are related in organic searches to the keyword or term being analyzed. The ideal report to quickly get good ideas of keywords related to a topic. For each keyword related to the original term, the following information is displayed in the results table:
Volume: Monthly volume of searches for the keyword.
CPC: Average cost per click for AdWords ad clicks for the keyword.
Competition: Indicator of advertiser competition for the term.
Results: Name of the results pages obtained for the search term
Trend: Small graph of the estimated search trend over the last year.
SERP source: Access to the SERP page where the term appears.
- Phrase match report: Keywords ranked in the TOP 20 of google organic searches that include the keywords. For each phrase that includes the keyword, the following information is displayed in the results table:
Volume: Monthly volume of searches for the keyword.
CPC: Average Cost Per Click per clicks of AdWords ads for the term.
Competition: Advertiser competition indicator for the term.
Results: Number of result pages obtained for the search.
Trend: Small graph of the estimated search trend over the last year.
SERP source: Access to the SERP page where the term appears.
- Competitor keyword analysis for SEO and Adwords: compare your SERP ranking with that of your competitors for your keywords of interest.
From this information you can classify keywords according to the user’s intention when searching:
1. Informational: Search for generic information.
2. Transactional: The search is done to complete a transaction such as buying or downloading something.
3. Navigational: Search aimed at finding a specific website.
They can also be grouped according to the volume of searches:
- Head: very broad searches, with a lot of volume and competition.
2. Middle Tail: Searches a little more specific but still very broad.
3. Long Tail: Very specific searches with little competition, they are usually transactional.
With all these factors we can finally present a report with 20 keywords, and recommend those that can help to achieve the client’s objectives, as well as the location they should have in the different sections of the web.
